By turns journalist, copywriter,
content manager, senior producer, project manager
and consultant, today Dan earns his keep as a
marketing consultant at Quarry Integrated
Communications in Waterloo, Ontario. In this role he
draws on a wide range of professional experience and
a career at the forefront of web innovation.
A graduate of the University
of Western Ontario, Dan moved to Torontoís Bay
Street in 1997 to work as a copywriter for Franklin
Templeton Investments. He drove the development of
new campaign materials to support the launch of a
new series of segregated funds. In 1999, California
was calling and Dan transferred from Franklinís
Toronto office to their San Mateo headquarters.
With San Francisco and the
Silicon Valley afire with dot com energy, Dan was
compelled to join a start-up founded by a group of
CNN veterans called MyPrimeTime, owners of one of
the top 100 trafficked websites, myprimetime.com.
Here Dan headed up a content division responsible
for producing articles, video segments and
interactive TV programs. Promoted to Senior
Producer, Dan managed a production crew of 10 with
co-management responsibilities for another group of
20. This role also saw him take on responsibility
for search engine optimization, content syndication,
e-newsletters, contextual e-commerce, and an
innovative search engine that integrated video,
articles, message boards, and chat.
In 2002, Dan headed back to
the Toronto area to assume a position at Quarry
Integrated Communications, where he remains today.
He began this engagement as a project manager
working with clients such as FedEx, BDO Dunwoody,
Bell, Cendant, and Philips. In this capacity Dan
brought together project teams featuring experts
from several disciplines including interaction
design, creative services, application development,
IT, and public relations.
Recent years have seen Dan
morph his role to that of a senior consultant. In
this capacity he acts as lead consultant on all
search engine optimization projects and
pay-per-click campaigns. He consults with clients on
e-business issues, specializing in web strategy,
content strategy, search engine optimization, and
content management practices.
Dan regularly publishes
articles in several publications including the
Sydney Morning Herald, The Globe & Mail,
Marketingprofs.com, About.com and BizTech magazine.