Note: I've been pretty busy with new articles
lately. Please check out my
blog for my latest articles.
Virtual World Taking Shape in Australia This
article appeared in the Next technology section of
the Sydney Morning Herald and The Age from
Copywriting: Does 'Search Friendly' mean 'Human
Readable'? This article for
Marketingprofs.com describes how with the right
approach, you can bridge worlds to create compelling
copy that gets found by those searching for your
products or services.
Building Better Corporate Blogs This was a fun
article to write as it features advice from some of
my favorite bloggers like Robert Scoble.
Best Practices: BizTech magazine featured
this article in it's online and offline September
2006 issue. It shows how one of the clients I work
with at Quarry managed to increase online leads by
600% year over year. I have written other articles
for BizTech Magazine on the following topics:
Landing Page Optimization
Pay-Per-Click Advertising Pay Off:
About.com featured this article on launching a
pay-per-click campaign which I wrote in 2005.
Roddick: The New Bottom Line The Body Shop
founder and fair-trading pioneer was typically
unreserved in this exclusive interview.
Deepak Chopra's Key to Freedom: I met with
Deepak Chopra at his La Jolla Center to conduct this
interview in 2001. He was courteous and thoughtful,
taking time to consider each question carefully.
Dennis Connor on Commitment: The 4-time
America's Cup winner weighs in on what it takes to
build a winning team.
Howard Schultz for Hire: The Starbucks CEO's
resume reads like the American dream fulfilled. Read
up on the traits that propelled him to fame and
Household Hero: Cranked out in a few hours to
meet a deadline, this story won more praise than
anything else I wrote in three years at MyPrimeTime.
Fun at All
Costs: An interview with rogue toymaker genius
Ralph Osterhout in San Francisco. It killed me to
make a short word-count on this one -- the man is a
living quote machine.
Down the Y2K Barrel: With a half-hour interview
and just 60 minutes of writing this piece was
written with the frenetic pace of its subjects. With
the holiday season and all the Y2K hype, it barely
got noticed, but I still like the linebacker on PCP
Saviour: Yeah, a bit edgy here. I certainly
didn't want to offend anyone, but I also figured it
might. Thankfully I got some great support from
Gazette readers and this piece went on to win Column
of the Year.
Lockout Comes Before the
Shootout: Written way back in 1994 when the NHL
players were locked out, this hockey event allowed
me to interview some of the greatest in the game
.... and Marty McSorley too.
Mike Mussina Remembers When Pitching was Done
on the Field: I sat down with the Baltimore Orioles
ace in 1995. This Gazette column was the
Guy Lafleur and More: Their professional careers
behind them, these hall of famers felt free to
drink, smoke and have a chat with a young